When you buy any product online, you are deriving multiple benefits and
also helping in development of economy. This is also the case when wines
are bought on the net, either by using the computers or the smartphones.
Most often, a case is made that the interests of retailers are hit hard by the
online sellers. This thought needs to be challenged.
At first, let us be clear that by buying wine online, you are not hitting at the
interests of the shop owners or retailers or, for that matter, any other
person in the distribution channel. You are simply helping them. How? With
a country-wide selling scope, the online retailers are able to generate much
larger volume of sales for the retailers. And, retailers often enter into
partnerships with these online companies for moving their stocks faster. So,
even if they have invested in the real-estate and are paying overheads, they
are generate more sale which helps in overcoming the drawback of
customers not visiting their stores.
Another benefit of listing with the online companies which traditional
retailers can bank upon is more popularity of their brand. There are more
than 2000 wineries in Australia many of which would not be known to the
public in general. These online platforms provide them a real opportunity for
garnering more visibility and sale of products as people tend to buy wine online.
Let us look at the other end of spectrum now. How do online wine selling
companies help in national economy? By providing the marketplace to
traditional wine retailers as well as wineries, big or small, they set up a
robust product sourcing and delivery channel system. Since channel
development is a labour-intensive process, it generates more employment
on a nation-wide scale.
The packaging industry also gets a tremendous boost. Devising innovative
ways of packaging for different products is yet another benefit for the
Warehousing is another business segment which can expect good business
from the online wine sellers. There could be certain products which might
the online wine stores might need to store. This gives a fillip to this industry