Shiraz Wines That Ruled Australia in 2016

Ever wondered which wines were the favorites of Australians in 2016. Here’s our list of Australian Shiraz Wines coming from different regions of Australia that won the hearts of many in the year 2016. It includes the wines from popular brands as well as the brands less heard of. Sit back and take a peek into 8 popular Shiraz Wines that ruled Australia in 2016. These wines are definitely worth a try! Especially to be enjoyed with friends and family or for special occasions.

Most Popular Shiraz Wines in Australia 2016

Online Wine Stores In Australia Never Have It Easy

Online businesses in Australia have a number of advantages as compared to the traditional brick-and-mortar stores. These advantages are common knowledge and well-known. The wine retailing business in Australia through the web medium also has a number of challenges which are far less known. Many customers do not know what all has gone in to ensure that they can buy wines with ease and get these delivered to their place.

Limits on Online Marketing

If you have read about the wines online, you would have certainly read that wines are good for health if these are drunk in moderate quantities. So much so good. However, the Australian law does not want you to make these claims online. On the contrary, it restricts even your marketing efforts. It has stringent laws related to privacy of individuals and protection from spamming in place. Here are some of the restrictions which it imposes:

  1. No Display Ads through search engines. Online wine shops can engage in Shopping Ads and search ads on Search Engines, but not the Display ads through search engines.
  2. No Remarketing on Google and Facebook. The law also prohibits remarketing of wine ads on popular search engines, including Google and the social media major Facebook.
  3. No Emails without express consent of recipients. Online wine retailers also find it difficult to develop and expand their mailing lists. This is so because the law provides for very strong privacy and spam protection. Customers can be acquired through various online channels but emailers have to be sent through consent. Online wine businesses are also required to maintain a record that the consent was recipient was obtained before sending even the first introductory mail. Further, ‘express’ consent requires that there are no-filled check boxes agreeing to receiving the newsletter.
  4. Emailers have not to be sent to those who have unsubscribed from the mailing list. Even a single complaint could put the wine company in jeopardy and liable to be fined heavily. Thus, there is a need to keep pruning the emailer list to remove those IDs which have unsubscribed.
  5. Cost of acquiring new customers is generally very high since the company has to go looking for more customers through affiliate channels where commissions have to be paid.

Licensing Requirements

There are quite a few requirements of regulatory nature which must be met before selling wines online. Thin includes registering your unit and taking the licenses.

Deciding on various models of operation

Another key consideration is with respect to which model of operation is to be used for this purpose. These models can be various, such as operating as an independent ecommerce company or as a marketplace. It can even be based on how inventories of wines are being managed, such as stocking the wines in-house, letting suppliers keep the wine and shipping it on generating the order, or it can even be first receiving the wine in-house and then packing the wine before shipping.

Developing Team of Professionals

One of the most difficult tasks is to have a team of really expert professionals in online design, web technologies, content, online marketing and what not!!

Since the aim is to beat the competition and rise above the rest, there is a need for highly skilled and trained professionals to man the operations.

With these requirements and limitations, it can now be clear that the online wine sales business in Australia is not as easy as some might be inclined to think.

Online Wine Buying Behaviour- Case Study of Just Wines Australian Store


Internet is littered with hundreds of content pieces (articles and blogs) on offering tips and tricks to buy wines online. However, are these really practical tips? The answer is surely NO. Why? The reason is simple. These have not been written after reading the mind of the wine buyer. You might gain all the information you need through these content pieces, but these are not arranged in the best of sequences.

The first thing which a wine buyer would do is obviously to have either some wine varietal or the wine brand in mind. If he is specific about the wine he wants to have, he would love to get to it as fast as he could on the online wine store.

To that end, it is the navigation and the search functionality of the online wine shop which assumes paramount importance. This is the first thing which the user will hit- accessing the information he wants to see. Both of these are present on web pages, hence user can access these from any webpage he is on.

Navigation Bar

The main navigation shall make it easier for the user to reach the desired wine or brand or wine varietal. Similarly, the search bar provides the most convenient way to dig out information from even the deep pages of the site, which might take a couple of iterations if the navigation route is taken.



Search bars are configurable and, therefore, the best one would be that which offers great searching experience. Accuracy of relevant results with least possible timeframe would make for great search functionality.

Thereafter, the person uses a number of filters generally present to get through to the wine of choice.


Once on the wine, there is obviously a chance that the person would want to compare it with some of the other options he has on mind. Therefore, the comparison is done using the comparing function. Prices of the wines are checked and so are the tasting notes.

Product Detail-5


product comparison-6

Once the choice is confirmed, the person is 80 percent likely to make the purchase. He is, thereafter, most likely to check for whether delivery is possible to his place or not and what are the delivery charges involved in it. Reputable online wine companies do not play hide and seek with delivery charges and tell these to the visitors upfront.


Also, visitors would want to know after safety of shipment and what would be done by company if wine gets damaged in during shipment.

Most of the visitors will, from here, go to the payment methods accepted by the online wine retailer and see which of these can be used for making the payment.

payment methods-8

If the visitor is coming to the web store for the first time and making a purchase, he would be circumspect about many things. These could relate to reputation of the company, visibility of the company, returns policies, refunds policies and even the assurance of privacy of data. An online wine store has to provide very credible and visible information to the visitors regarding all these matters. These are confidence building measures which provide the last minute impetus to users to make the purchase, otherwise the user would be very hesitant to buy.

The McLaren Vale Experiment- Sustainability and ROI Remain At Cross-roads


A trend is being seen where growers are shifting towards organic and biodynamic viticulture. The primary reason for the shift is to improve the fruit quality and reduce the impact of conventional viticulture to the environment

A six-year field trial was conducted on a 20-year-old, 10ha Cabernet Sauvignon vines in McLaren Vale of South Australia. The aim of the study was to find out the benefits and drawbacks of Organic and biodynamic practices over Conventional viticulture. Below mentioned are the observations found during the trial-

  • There was a marked improvement in the biological properties such as biomass, earthworm numbers, etc. of the soil with Organic and Biodynamic viticulture which was not observed with the use of herbicides in conventional methods. The use of compost led to the increase in total organic carbon, pH and electrical conductivity levels in the soil whereas vines under conventional viticulture showed higher concentrations of Phosphorous, Sulphur and Boron levels
  • The vines under Organic and Biodynamic practices showed reduced yield. The percentage of Organic, Bio-dynamic and LCON (Low-input conventional) yields were 79%, 70%, and 91% respectively in comparison to HCON (High-input conventional). The difference was not only in the yield but also in the alcohol levels. A Higher level of alcohol, anthocyanin (the ingredient which imparts color to the red wine) and phenolic levels (primarily responsible for the look and feel of the wine) were noticed in vines under HCON viticulture.
  • Blind tasting of the wines under the different management treatments was also done with panel members describing Organic and Biodynamic wines to be more rich, complex, textural and vibrant in comparison to vines grown with HCON and LCON means.
  • Though not as high financially beneficial as HCON system, it was found that ORG, BD, and LCON systems produced 74%, 65% and 91% financial return per hectare respectively of the HCON system.

Overall, Organic and Biodynamic viticulture were found to be beneficial for the soil and the environment and more sustainable form of viticulture but talking in monetary terms the returns were high in HCON system.

Leconfield Wines- Vineyards and Brands

leconfield wines.jpg

About Leconfield

The owners of Leconfield family wine business are Dr. Richard Hamilton and his wife Jette. The underlying philosophy at Leconfield Brand is that ‘Great wines are crafted from great vineyards’. The two of its renowned wine labels, Leconfield Wines and Richard Hamilton Wines, source its fruit from Coonawarra and McLaren Vale wine regions respectively.


The story of Hamilton dates to 19th Century making it one of the first few Australian winemaking families. It was in 1837 that Hamilton Vineyards were planted from the vine stock that was brought from South Africa. Fast forward to 1972, Dr Richard Hamilton, the great-great-grandson of Richard, with the help of his father Burton, an accomplished viticulturist and uncle, Sydney Hamilton, laid down the foundation stone of the winery. It was proceeded by buying land in Coonawarra region to kick-start ‘Leconfield’ wine label in 1974 with the aim of growing Cabernet Sauvignon grapes at much acclaimed ‘terra rossa’ soil. In 2001, Paul Gordon joined Leconfield as winemaker bringing with him the experience needed to craft exceptional quality wines.


  1. Mclaren Vale
  • Hut Block Vineyard

These vines are among the oldest in McLaren Vale. It covers a total vineyard area of 48.6 acres. A unique ‘Lyre Trellis’ system is employed to grow Chardonnay The soil composition includes sandy clay loam.

  • Farm Block Vineyard

This is the site from where the grapes are sourced for its award-winning Shiraz. These vines cover an area of 54.9 acres. The soil composition includes red loam over clay and limestone.

  • Little Road Vineyard

This vineyard covers an area of 18.9 acres. The soil composition includes red brown loam with river pebbles over clay.

  1. Coonawarra

Coonawarra wine region is known for producing the Australia’s best Cabernet Sauvignon. Besides, it is known for producing unique styles of Shiraz, Merlot in red and Chardonnay and Riesling in white varieties. Leconfield total vineyard area here spans in 107.98 acres.

Wines Brands

  • Leconfield
  • Syn
  • Richard Hamilton

Awards and Appreciation

Leconfield won the trophy for ‘Most Successful Exhibitor’ along ‘Peter Wehl Trophy’ and ‘Small Batch and Experimental Wines trophy’ In 2016 Limestone Coast Wine Show.

Recently, James Halliday has awarded four Leconfield wines more than 93 Points. These are-

2015 Leconfield Coonawarra Cabernet Sauvignon, 2015 Leconfield Coonawarra Merlot, 2015 Leconfield McLaren Vale Shiraz, 2015 Leconfield Coonawarra Chardonnay